- About Us
- Our Benefits
George was born and raised in Central Massachusetts where he now lives with his wife Jamie and 2 sons, George III and Joseph. He has been an athlete his whole life and received a partial athletic scholarship to the University of Massachusetts, Amherst where he came to understand the importance of how proper hydration leads to optimum athletic performance. Having a healthy mind, body and soul is essential to maximizing your efficiency and George is passionate about helping every individual reach their peak performance.